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SEND | Personalizzare la relazione e costruire una vera email experience

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Download SEND | Personalizzare la relazione e costruire una vera email experience

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  • SEND è organizzato da #SEND2014 PERSONALIZZARE LA RELAZIONE E COSTRUIRE UNA VERA EMAIL EXPERIENCE Arianna Galante Director of Agency Dept. @digitalzia
  • un evento organizzato da #SEND2014 This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. L’EMAIL AL CENTRO DEL PERCORSO DELL’UTENTE «Digital glue» Denominatore comune sul web Ponte verso tutte le iniziative del brand ANALYTICS SHOPPING CRM SITE MOBILE SOCIAL SONDAGGI
  • un evento organizzato da #SEND2014 This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. L’EMAIL PER INSTAURARE UN DIALOGO NEL TEMPO PUNTO DI CONTATTO ISCRIZIONE RICEZIONE REAZIONE AL MESSAGGIO N.2 N.3 N.4
  • un evento organizzato da #SEND2014 This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. NEL TEMPO COMUNICARE INSPIRARE DIALOGARE OTTENERE RISULTATI PERSONALIZZARE LA RELAZIONE L’EMAIL PER CREARE UN’ESPERIENZA DI BRAND
  • un evento organizzato da #SEND2014 This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. UNA FONTE DI ISPIRAZIONE: NEWSLETTERMONITOR www.newslettermonitor.com  6 milioni di newsletter  17.000 brand  in 5 lingue  da 25 settori
  • un evento organizzato da #SEND2014 This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. PRESENTARSI 1 giorno dopo l’iscrizione Benvenuto tra gli Angeli dei Rifugiati, Manuela Manuela, il tuo aiuto sta già facendo la differenza Manuela, quando una storia di fuga ha un lieto fine, è grazie a un Angelo come te 7 giorni dopo l’iscrizione 15 giorni dopo l’iscrizione
  • un evento organizzato da #SEND2014 This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. Easy Gift Giving For Him & Her 05.12.2013 Up to 50% off + Guaranteed Holiday Delivery 12.12.2013 FREE SHIPPING & Receive it by the 24th 15.12.2013 Happy Holidays from your friends at LACOSTE 19.12.2013 Didn't get what you wanted under the tree? 02.01.2014 RITMARE ELEMENTI RICORRENTI E NOVITÀ
  • un evento organizzato da #SEND2014 This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. ♫ Certi giorni hanno un ritmo speciale… Buona Pasqua! #BeOriginal: colori, musica e divertimento ti aspettano ☺ C’è un regalo per te! Scopri le T-talk Original Marines ☺ ✎ Si torna a scuola con uno zaino Original Marines a 1 euro ☺ CREARE DELLE ABITUDINI
  • un evento organizzato da #SEND2014 This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. FACILITARE LA SCELTA
  • un evento organizzato da #SEND2014 This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. DARE APPUNTAMENTO Idée inspirée n°1 : déguster le thé dans les règles de l'art ! 01.12.2013 Idée inspirée n°2 : un défi pour les petites mains ! 02.12.2013 Idée inspirée n°3 : se réveiller aux doux sons de la nature... 03.12.2013 Idée inspirée n°21 : des accords gourmands pour varier les plaisirs 21.12.2013
  • un evento organizzato da #SEND2014 This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. RIPETERSI... SENZA ANNOIARE A Tiffany Mother’s Day: Gifts $350 & Under 03.05.2014 Perfect Presents for Mom from $200 & Free Shipping 05.05.2014 For Mother’s Day: Free Shipping on All Orders 01.05.2014 For Mom: Gestures of Affection Under $300 with Free Shipping 06.05.2014
  • un evento organizzato da #SEND2014 This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. RIPETERSI... SENZA ANNOIARE A Tiffany Happy Hour for Dad 11.06.2014 Make Dad’s Day with a Tiffany Gift 12.06.2014 To Dad with Love: Tiffany Gifts 09.06.2014 There’s Still Time: Father’s Day Gifts from Tiffany 13.06.2014
  • un evento organizzato da #SEND2014 This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. TROVARE NUOVE OCCASIONI PER COMUNICARE 3 - 0 = 30% de réduction ! 17.06.2014 Victoire 5 - 2 = 50% de réduction ! 21.06.2014 Invita i tuoi amici su Uber, viaggerai gratuitamente nella notte più spaventosa dell'anno! 30.10.2014 L'arredamento passa all'ora solare 25.10.2013
  • un evento organizzato da #SEND2014 This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. EVOCARE ♪ Tanti auguri a teee, tanti auguri a teee… ascolta i tuoi auguri! Because I’m happy 24.03.2014 Let it Snow: Introducing the new Gucci Kids' ski collection 12.11.2014 Happy Holidays! Love, LUSH 23.12. 2013
  • un evento organizzato da #SEND2014 This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. CELEBRARE Opera San Francesco ti regala il calendario 2014 21.11.2013 Il suo compleanno si avvicina | Un pensierino per la sua festa Happy Twitterversary! The holiday gift guide is here 03.11.2014
  • un evento organizzato da #SEND2014 This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. SORPRENDERE
  • un evento organizzato da #SEND2014 This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. LE VOSTRE EMAIL ATTIRANO L’ATTENZIONE, CREANO LEGAMI, SPINGONO ALL’AZIONE ? “Cracking the Engagement Code,” Mollie Spillman, 2006 “indicator of the propensity of a brand message to resonate and connect with a prospect and ultimately drive some kind of meaningful action”
  • un evento organizzato da #SEND2014 This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. YOU ARE WHAT YOU EMAIL.
  • un evento organizzato da #SEND2014 GRAZIE E BUON EMAIL MARKETING! Arianna Galante Director of Agency Dept. Arianna.galante@contactlab.com @digitalzia
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