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Rovescia l'Imbuto, il SocialNeuroMarketing in azione

by maurizio-battelli

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Rovescia l'Imbuto, ovvero il SocialNeuroMarketing in azione per creare gli eVangelisti della fan-economy.
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  • 1. Rovescia l’Imbuto crea eVangelisti
  • 2. http://www.flickr.com/photos/brentdanley/2205021283/sizes/o/in/photostream/
  • 3. 5.000.000 2.000.000 1.000.000 250.000 35.000 anni fa
  • 4. Neo-Cortex 5 milioni di anni fa
  • 5. Neo-CortexCervello Limbico5 milioni di anni fa150 milioni di anni fa
  • 6. Neo-CortexCervello Limbico5 milioni di anni fa150 milioni di anni fa Old Brain250 milioni di anni fa.
  • 7. 3 PENSA Neo-CortexCervello Limbico 5 milioni di anni fa SENTE150 milioni di anni faunoOld Brain 250 milioni di anni fa.DECIDE
  • 8. 6stimoli per l’Old Brain
  • 9. Attiral’interesse
  • 10. Crea Clientisoddisfatti
  • 11. Fan-Economy
  • 12. Rovescia l’imbuto
  • 13. Crea eVangelisti
  • 14. UN CASOREALE % Engagement =Parlano / Mi Piace Totale NOI 67 Conc 137Conc 214Conc 37Conc 44017,535 52,570
  • 15. NeuroPosting
  • 16. NeuroPosting
  • 17. http://www.flickr.com/photos/barron/315116528/sizes/o/in/photostream/
  • 18. Tweets that contain lessthan 100 charactersreceive 17% higherengagement than longerTweets.
  • 19. Tweets with one or two hashtags have 21%higher engagement than those with threeor more hashtags.
  • 20. NeuroPosting
  • 21. http://www.flickr.com/photos/pedromourapinheiro/2022655147/lightbox/
  • 22. NeuroPosting
  • 23. http://www.flickr.com/photos/devos/2849888255/sizes/l/in/photostream/
  • 24. NeuroPosting
  • 25. http://www.flickr.com/photos/myklroventine/3261364899/sizes/o/in/photostream/
  • 26. NeuroPosting
  • 27. Storytellinghttp://www.flickr.com/photos/zara/12597761/sizes/o/in/photostream/
  • 28. NeuroPosting
  • 29. Tweets with image links (such as pic.twitter.com,yfrog.com, instagr.am and twitpic.com) haveengagement rates two times higher than Tweetswithout image links.
  • 30. Maurizio Battelli@maubatt
  • Fly UP